Aleap: New digital identity and website

When the Nordic region's largest health incubator updates its identity and website, it's about more than design. It's about making the community visible, the expertise and building sustainable health startups.

Aleap is the largest healthcare incubator in the Nordic region, bringing together a network of over 60 startups in medtech, digital health and biotech.

With expertise, investment and networks, they drive healthcare innovation. From Forskningsparken in Oslo, Aleap connects entrepreneurs with advisors, investors and partners, to build sustainable healthcare companies.

‍Startups and investors

When Aleap came to us they had a clear goal: to emerge clearly as a leading player in healthcare innovation. They had a lot to offer, but this did not come across clearly. Página web je uncluttered, el contenido fragmented, a nuevos entrepreneures não sempre se comprar que serviços Aleap puede assistar.
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På samma tid, Aleap var om att en ny projekt, Aleap Ventures, som.
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La profil visuale a, ma,.
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Aleap wanted an updated visual profile with clear driving rules, as well as a digital platform that clearly showcased the expertise and unique community of the incubator, while clearly differentiating the target groups.

From Insight to Digital Identity

Together with the team at Aleap, we gained insight into the organisation, members and target groups.

Based on this, we developed:
- An updated visual profile
- A new website concept that clearly conveys who Aleap is, who it is suitable for and how to become a member
- Photoshoot highlighting the people and the environment in the incubator
- Photo rules and visual guidelines
- A new website developed in Webflow

We provided our own inputs for startups, partners and investors, while making people, environment and professional content clear.

Visible, accessibile e recognisable

‍The new profile gives Aleap a clear voice and a holistic expression that matches their aspirations.

- We are incredibly pleased with the result. The new profile clearly shows who we are, and the collaboration with Cure has been characterised by energy, trust and strong project management,” says Shane West, Head of Advisory, Aleap.

Het website maken it's easier for entrepreneurs, partners and investors to navigate and understand what Aleap offers, from everything from activity calendar, investments and incubator program.

Post-launch, Aleap has experienced a marked increase in traffic. In addition, users spend more time on the website than before.

'This gives us a solid starting point to build on as a leader in healthcare innovation, 'says West.

Building on its success

We at Cure are proud to have helped build a digital platform for a player who truly makes a difference.

Together with Aleap, we are going to offer the members of the incubator a free workshop in branding on LinkedIn, so that they get better visibility and can share their expertise in social media.