+450% increase in organic reach for Åkrafjorden

Digital marketing for Åkrafjorden

In Sunnhordland, on the south side of Folgefonna, lies the Åkrafjorden. An area filled with extreme and beautiful experiences that are still a secret for many Norwegians. Our task? To make Åkrafjorden known as the destination you just have to experience.

Results that speak for themselves

• +450% organic range
• +7500% total range
• +140% increase in website traffic
• +122% growth in followers

Where did we start?

The journey began with a complete new website and identity. The designer's vision was clear:

“With a timeless expression, we have created a logo that stands as a lasting symbol for Åkrafjorden. The identity draws inspiration from the history of the area and the mysterious, majestic atmosphere that surrounds the fjord. The website is vibrant and dynamic, mirroring both the rawness of nature and the elegant side of the extreme.”

What did we do?

The goal was to put Åkrafjorden on the map and get more people to visit this spectacular area.

Insights and strategy
We started by mapping the area and the experiences, as well as understanding which audiences would be attracted to the place. Two days in Åkrafjorden gave us a unique insight into nature, people and atmosphere, which formed the basis of our strategy.

Creative content
We produced a mix of user-generated content and carefully selected images and videos from the site. This was distributed at:

• Instagram
• TikTok
• Facebook
• The web pages
• Advertising through Meta and Google

A holistic approach
All content and all campaigns were part of a clear red thread, focusing on promoting Åkrafjorden as a destination not to be missed. In addition, we promoted events in the area and provided updating of websites and external tourism sites to ensure that the right information was always available.

Results

Our work has led to a significant growth in engagement, traffic and followers, but most importantly, greater familiarity with Åkrafjorden as a destination. In the summer of 2024, several local players set new turnover records, thanks to an increased influx of visitors.

Åkrafjorden is no longer just a hidden gem, it is a growing destination that more and more people are catching their eyes on.

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