New website in 2025? Here are 9 things to consider before you start

Oppsummert av AI

A good website starts with the right questions. Before you get started, it's smart to stop and think about why you really need a new website, who it's for, and what it's going to do for you.

For a website to work, technology, content, design and visibility have to play on teams. It needs to hit its target audience, respond to what they're wondering and make it easy to act.

Launch is not the end. A website needs to be developed, updated and connected with the rest of the communication. And yes, AI can be used as a smart helper on the road, as long as you still control the direction.

‍

A good website starts with the right questions.

That slightly embarrassed feeling when you send someone in on their website.
It doesn't look as fresh as before. It's hard to pinpoint. You don't get quite the requests you were hoping for. And it doesn't feel quite like you guys anymore.

You are not alone in having this feeling. Many businesses feel the same.

The time has come for a new website. But before you get started, stop a little.
There are some questions you should think through first.

Here are 9 of them.

1. Why do you guys need a new website?

A new website can solve many problems, but only if you know what you want with it.

Are you in a growth phase and want more incoming leads?
Do you want to recruit people who are better suited to you?
Make it easier for the customer to understand what you are actually doing?
Enhance digital visibility and get more for traffic?

By figuring out what you really want, and what the website is going to do for you, it will be easier to get a website that actually delivers results.

Learn how we work strategically with websites.

2. Who are you creating the website for?

The website is not designed for you, but for the target audience you want to reach. It could be customers looking for a solution, people considering a job search, or partners who do research before contacting.

The better you understand your target audience, what they're wondering, what they need, and how to navigate, the easier it is to create a user-friendly website that hits on content, search, and action. This is how we create websites that hit the target audience.

3. What does the target audience need to understand right away?

Imagine that someone clicks into the website for the very first time. You only have a few seconds. If first impressions don't sit, they're gone.

Who are you guys?
What do you offer?
Why is it relevant to them?

A clear message, good structure and a user-friendly website make it easier to grab your attention and bring out the most important things.

‍See how we solved it for Norcod.

4th. What is the design supposed to make people feel?

Design is not primarily about what's trendy. It's about trust, first impressions and identity. When the design is thought out, it creates wholeness and direction.

It tells you that you know who you are and who you are talking to. A good visual expression builds brand, makes it easier to navigate and makes the website work both in the face of people and in the face of search engines.

‍See how we used design and animation for Kaefer Blu.

5. What kind of content does the website need?

A good website starts with technology that works. It needs to be fast, safe and mobile-friendly. That's why we build websites in Webflow.

The design must build trust and mirror who you are. Visibility needs to be in place so that people actually find you. And of course, the content has to hit. It must explain what you are doing, showcase what you are capable of, and respond to what the target audience is wondering. Read more about how we work with content and structure.

When technology, design, content and visibility are connected, you get a website that both looks good and works in practice.

Would you like to have a chat about their website?‍

Book a meeting here

6th. What should people do when they enter the website?

Too many websites look good but leave the user in the door. It is not clear what they should do, where they should go, or why they should do it now.

Do you want them to get in touch?
Ask for an offer?
Looking for a job?
Book a demo?

Then it has to come early, and clearly. Not as a button at the bottom, but as part of the experience. When the website shows the way, builds trust and removes friction, it's much easier to get the action you actually want.

7. What happens after the website is launched?

The website is not finished when it is launched. It needs to be kept up to date, filled with new content and adjusted along the way. Otherwise, it will quickly become outdated and invisible. Someone needs to own it further. Here's how we follow up after launch (optional link).

8. How does the website connect with the rest of the communication?

The website is part of the whole. It needs to support what you say in meetings, ads, emails and social media. When messages, expressions and timing are connected, it becomes easier to build trust and get people to act.

9. How can AI be used without it becoming impersonal?

AI can be a great tool when creating new content for your website. It can help with structure, ideas and drafts, and make it easier to get started.

When you use AI correctly for website content, you can save time and strengthen your message. The most important thing is that you still set the direction. When people and technology work together, the result is both effective and relevant. Without it becoming impersonal.