The TV industry has a way of communicating that is dominated by extensive use of visual effects in a «look at me» kind of way. Our thoughts are that Sixty will be the mentor, the one «in-between» and «in the background», just making sure that «you» (both our customer and the end-user) succeeds. Sixty is not visible but is «the good helper» that optimizes the TV experience.
It is important to explain what Sixty provides to potential clients. The common way to do this is by showcasing actual design and solutions. But this always comes with the risk that the potential client thinks that «this is not exactly what we are looking for» Hence, we instead visualize the «idea» of what we can achieve together with the client. Performed as a kind of «wireframes» explaining, and ready for customization. Sixty. TV Experience. Optimized.