This is HYRE. The Hybrid Recharger that will be able to directly power up lights, heaters, and other products. HYRE will be the wireless battery pack that fits all of your devices.
To communicate with the target group we needed to look at their interest, what they look like and what they identify themselves with. Important features we wanted to base the identity on was action, speed, energy, flow, hybrid, modern, organic and tech. The identity represents the target group and communicates not only with our priority target group, but also secondary and the professional target group.